Product Information Management (PIM)

The PIM (Product Information Management) system is, to put it simply, a comprehensive base of knowledge of the company's products. It is a collection of information which we know is compatible with the real state, complete and always up to date.

PIM is the first source of product knowledge that can feed other systems (eg e-commerce, product catalogues for websites, advertising newsletters, etc.).


PIM Product Information Management

Data from PIM are used to create electronic offers for clients and business partners
The export of data from PIM eliminates errors when editing the content of product catalogues
The data from PIM can be given to the publishers of e.g. newsletters of retail chains
Information from PIM can be fed to e-commerce
Selected data about products downloaded from PIM can be viewed on the website

Who needs PIM?

PIM is required in every company that has a catalogue of products: own or distributed ones.

In many companies, information about products is still stored in binders, excel tables on different computers, PDF catalogues, etc. These data are not systematized in any way, and finding information in such chaos is a very difficult task, takes too much time and often ends with spectacular errors.

An effective introduction of a new employee who is to deal with the offer in a given company is also significantly impeded.

Fast, comprehensive and 100% error-free preparation of the offer for a prospective customer is under these circumstances quite difficult and, finally, very costly.


A solution to these problems is the implementation of the PIM system, which proves itself in the following situations:

  • a large number of products on offer;

  • more than one product information channel;

  • a complex description of the product;

  • many variants of the products;

  • many different users.

PIM structure

In the PIM system, the products are categorized by category trees or presented as a flat file.

The category tree itself can look different, depending on the nature of the company's offer, the quantity and complexity of the products. For example, the PIM system may have a simple structure, in which the product belongs to only one category, which in turn has no branches. This structure can be much more extensive. A product can belong simultaneously to many categories, and these categories can have sub-categories, which may also contain further branches.

In the next system, products will not be categorized at all, but thanks to the attributes assigned to them, you can browse them by narrowing down and refining the parameters that are of your interest.

Products in PIM are presented in a regular, coherent way. Each product has a unique ID, name and marketing description as well as logistics data. In addition, the product may have attributes or technical parameters.

dashboard PIM agencja WMC

File module, links between products

Additional files are associated with the product in the PIM system: multimedia, documents, programs. These files are stored in the system in a separate place - File Module - so they can be assigned simultaneously to many products, product groups and even entire categories.

Products can be interrelated (similar products, complementary products, accessories, spare parts, etc.). This is one of the ways to get acquainted with the full offer of the company, preferred by many users.

PIM system users

Access to the PIM can be given, to a varying extent, to many different users. They will be both company employees and representatives of business partners, e.g. retail chains, online stores, warehouses, etc.

Access gradation is ensured by an advanced system managing the users and the rights of access to the system components. For example, a user group created in the system may have access limited to only part of the offer. Another group will be able to use only selected files available in PIM.

Data export from PIM

The system enables data export in a convenient file format, e.g. csv or xml.

Benefits of PIM implementation

  • greater control over the published content in all information channels;

  • elimination of errors related to the presentation of outdated data or products that have been withdrawn from the offer;

  • shorter way to reach the information you need;

  • access to information depends only on the user's rights;

  • new employees will get to know the company's product offer faster;

  • lower company costs: a well-designed PIM eliminates mistakes and can be operated by fewer employees, also in the form of remote work;